American Body Building
Flip The Bird Promotional Sweepstakes And Incentive
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This was a first of its kind promotion for the category of sport nutrition drinks. Utilizing the strong branding of the American Body Building Eagle logo, combined with a “look under the cap instant win promotion,” created a big buzz and a huge win for everyone. There were instant prize giveaways at the flip of the cap from t-shirts, hats, workout CDs, free supplements, several trips to the Mr. Olympia in Las Vegas, and a Grand Prize of $25,000.
A “save your loser” cap promotion tie -in
was created to give the customer a