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Harman Becker
Tunes & Turns Rewards Incentive Program

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The goals of this program were to boost selling knowledge of the new multimedia infotainment system at Chrysler dealerships and increase the order rate for this new vehicle option on Chrysler, Dodge and Jeep vehicles. The dealer incentive program rewarded Sales Consultants, Sales Managers and Dealer Owners with fantastic prizes via a on line Spin & Win program. The objectives were to sell qualifying vehicles, answer training questions and accumulate points for prizes. A program website was created for on line enrollment and training. POS merchandising kits, banners, tent cards, mirror danglers and fast fact cards were sent to each dealership.  Wholesale orders for this new system have exceeded expectations with a forecasted permanent increase in vehicle penetration levels.

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